Paul is an entrepreneur with 15 years of marketing and strategy experience in healthcare, wellness and consumer devices. He most recently developed the startup portfolio within UnitedHealth Group/Optum (Fortune 5 company). As founder of a consumer genetics company and a TechStars mentor, Paul brings tremendous experience and insight to Bloom Standard - building a mission-driven marketing strategy that focuses on reaching patients and front line care staff where they are, to impact lives. Paul is a father of 3, including a daughter with heart defects (who has had more than 50 echocardiograms). He also is co-owner of one of the largest fully-restored vintage arcade collections in the U.S. (many of which rotate in and out of his family’s basement) and owns a classic arcade in Saint Paul, Minnesota.